If you’re a small business owner, you may have heard the term “local SEO” thrown around lately. If you’re wondering what it is and whether it should matter to you then this post is for you! Getting your local SEO in order is a pretty straightforward process and over time can yield tremendous results for your business. If you want the potential customers located closest to your business to find it, then local SEO is a great way to do it.
The first step is to see how your business currently appears across the web. There are hundreds of directories across the Internet and many will have inaccurate or incomplete information about your business. Finding and correcting these listings so they are uniform and accurate across the web is job number one. The fastest way to see the status of your listings is to use our MyWebBasics Scan Tool. Just enter your business info and it will show you how many errors you have. You want to ensure your most important business information like phone numbers and addresses are accurate across all platforms. When Google notices discrepancies between your listings, your local SEO authority could drop and fewer people will see your business online.
The second step in the local SEO process is customer reviews. Get as many of your customers as possible to leave positive reviews about your business on Google, Yelp, Facebook, or whatever platform is most relevant to your business. You want to not only monitor your positive reviews but respond to your negative ones as well. Find out what happened and try and make it right. It’s possible to turn a negative review into a positive one!
The steps outlined here are a good start to getting your local SEO in shape but there is a lot more to be done. If you would like to know more about how to better manage your directory listings and local SEO feel free to contact us and we can discuss a game plan tailored for your business.