There are basic things all companies need to do to their web presence.
Just 25 years ago, if you wanted to find a business, you needed the yellow pages and a telephone. These days there are a million ways to find businesses and make connections.
Be it Google, Yelp, Google Maps, Facebook, Apple Maps, Yahoo, or Bing, your business is out there for consumers to find your location, call your business or gather the information they need before making a purchasing decision. And it doesn’t matter which app, voice search tool, map, GPS system, social network, or search engine they use.
If your information is incorrect, inconsistent, or both in each search venue, it’s likely that prospective opportunities will be lost.